Graphic Design.

For me, graphic design is the art of giving shape to ideas and emotions. It’s a research for balance between meaning, aesthetics and clarity. Each project is a visual exploration, a way of telling and feeling things differently.

To create is to translate the invisible into images that speak for themselves.

PICHAVANT SURFING

Following the takeover of Pichavant Surfing, a long-standing surf institution in Pont-l’Abbé since 1977, I joined the project to help shape its next chapter.

The goal was to bring the brand into a new era without losing what makes Pichavant what it is. I worked across art direction, visual identity, communication and digital content, building a more contemporary world around the brand while keeping its roots firmly connected to surf culture, technical expertise and the local community.

The project covered the overall creative direction, visual and editorial language, Instagram strategy and content, campaign concepts, digital experience and the creative direction of the new e-commerce website.

More than just refreshing the image, the idea was to help Pichavant evolve from a traditional surf shop into a stronger, more recognisable brand universe — one that can speak to experienced surfers, newcomers and a younger generation alike.

A new chapter, built around the same foundations: surf, people, knowledge and a strong sense of place.

CREATIVE

CRUST

CAFÉ

The new CCCafé logo was born from a desire to refine, simplify and reconnect with what defines the brand at its core. Inspired by the timeless principles of Swiss design, it embraces clarity, precision and balance, where every line and space has meaning.

More than a visual mark, it’s an expression of CCCafé’s values: authenticity, creativity and attention to detail. The clean geometry and calm rhythm of the logo echo the brand’s spirit, a place where design meets craftsmanship, and where every element, like every coffee, is created with purpose.

THE STORY BEHIND THE HIBT

The HIBT logo blends the heritage of HI with the technical edge of Tolhurst. The serif “HI” grounds the mark with a sense of craftsmanship, while the Helvetica-inspired “B/T” brings a clean, modern punch. The signature HI red, used in both solid and gradient form, acts as the visual anchor and ties the whole system back to the brand’s identity.

The fade captures the true collaboration between Harley Ingleby and Billy Tolhurst, it’s the heart of the concept. The underlying grid keeps everything balanced and readable across all formats, from small-scale print to surfboard applications.

Together, it forms a logo that’s clear, compact, and instantly recognisable. It's a visual blend of heritage, performance, and modern design.